One thing I am continually asked is ‘is it worth it?’. And the answer is always yes!
Your online brand presence needs to be consistent across the social media platforms you are comfortable with using. Note that you don’t have to use them all but of the ones you do begin to use you then have to allocate enough time to ensure you are promoting your business through them all.
Create the same message to your customers throughout, look at your pages from an outsiders point of view. Does it make sense to them as they flick from your Facebook to your website and then to your Twitter and Pinterest? Do all of them use the same colour scheme for example?
Brand presence doesn’t have to be tricky or take too much time, this is one situation where a little bit of pre-thinking can go a long way.