Each time I meet a client, one of the aspects of their business we will discuss is their video marketing strategy. Occasionally, I’ll meet with someone who loves talking to the little camera hole in their phone and will happily ‘go live’ on their social media platforms. And even better they see the results of including video in their business plan.
But there are other options than ‘just going live’ to consider in your plans.
As businesses become more and more popular, it’s increasingly important to help your video content stand out from the crowd. There are few ways to do that:
BOOMERANG – an app which creates mini videos which loop around again and again creating ‘moments’ from everyday fun. These can be uploaded everywhere!
I CAN ANIMATE – This take slighter longer to prepare but is worth the effort, even your children will enjoy this. If you make / sell a product then this is definitely for you. Taking lots of photos which then join together to make a video. Here’s a link to one my son made over summer to give you and idea
TIMELAPSE – again, using your phone to create a video which when played at full speed shows what appears to be speeded up
PORTRAIT – Often the most popular videos as people like to hear your voice and see your personality come through the screen
EVENTS / LAUNCHES – Using video to promote events your are hosting and any business launches you have coming up is a sure fire way to get more eyes on your videos
SNAPCHAT AND INSTAGRAM – One of the simplest ways to create videos for those who are quite confident enough to go live for a long time on Facebook. Download your Snapchat snaps and your individual Instagram stories and re-purposing them into a single video using a video editing app in your phone, it’s so simple! I use Videoshow
Still not convinced you should use video in your social media planning?
Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI? @lkolow
Videos don’t have to be masterpieces, nor do they have to be epic in length – you’ll only bore your fans. Keep them to short, digestible, pieces of information. Relevant to you and your business.
Still struggling to imagine that you could go live, or not sure what your videos should be about – book a One-2-One session with me, you’ll be buzzing with content ideas afterwards. Promise!
*Image taken from Hubspot