How the customer journey works for Apple consumers & how you can implement this in YOUR business

When it comes to global brands, few are as well-known and successful as Apple. One of the reasons for this is the company’s ability to create a clear and effective marketing customer journey for its consumers. In this blog post, we’ll take a closer look at how the customer journey works for Apple customers and how you can implement similar strategies in your own business.


Let’s look at how Apple do this – you will also notice this in other brands you buy from. I’ll refer back to my own customer journey throughout so that you can see how easy it is to consider in your business.

Awareness: The first step in the customer journey is awareness. Apple creates awareness of its products through various means such as advertising, product launches, and public relations. They also create a sense of exclusivity and desire by only releasing a limited number of products. This strategy makes the brand very attractive and creates a sense of urgency and scarcity in the minds of the consumers. By reading this post I have already increased your awareness of my brand and you will begin to think about all the ways in which I can help you.

Research: Once customers are aware of Apple’s products, they begin to research them. Potential customers research Apple products through online reviews, watching videos, and visiting Apple’s website. The company makes it easy for customers to find the information they need to make an informed purchase decision. consider your social media pages, your website and any live teaches you might do. Have you written a book or appeared on TV – what are people going to to see if they want to check you out? For me, this would be my social media pages, my website and most recently the book I co-authored.

Evaluation: After researching Apple products, customers evaluate them based on their features, design, and overall reputation. Apple’s products are known for their sleek design and high-quality features, which are a big part of what makes the brand so appealing. What makes you stand out from others that are offering similar to what you do? This could be anything from free delivery to price of service, the outcome they will eventually get from you to the time it make take to receive. I like to think that I promise an increase in visibility and I lead by example – I’m consistently showing up and delivering value (well I like to think I am!)

Purchase: After evaluating Apple products, customers make a purchase, either online or in an Apple store. The company has made it easy for customers to make a purchase, whether they’re shopping in-store or online. How easy is it for people to pay you? Have you set up a payment processor? If nothing else, you can create a payment link in Paypal so that the number of steps people have to take is massively reduced.

Delivery: Once the purchase is made, Apple products are delivered to customers, either through shipping or in-store pickup. The company ensures that its products are delivered promptly and in good condition. What are your customers receiving once they have purchased from you? An email confirmation? A phone call? Nothing? Automating this part of your business gives your clients a sense of confidence in you and your business.

Follow-up: After the purchase, customers can receive follow-up support through Apple’s website, phone, or in-store. This helps to build customer loyalty and ensure customer satisfaction. I like to think that I am easily contactable for my clients. I respect my boundaries in terms of times of the day and will let them know that they can contact me at any time if they have any questions and will let them know the best way to get in touch with me. Remember, communication is key to building good customer relationships.

Repeat purchase: Satisfied customers are likely to make repeat purchases and upgrade to newer models when they are released. This is a key part of Apple’s business model, as customers are more likely to purchase new products when they are released. Are your clients coming back to you? If they aren’t why aren’t they? If you are a coach who offers transformational sessions then you know that if your client has achieved their desired transformation they will no longer need your service – they can however refer you onto others!

Feedback: Finally, customers can provide feedback through Apple’s website, phone, or in-store, which the company uses to improve its products and services. This feedback helps Apple to stay at the forefront of innovation and stay ahead of its competitors. Please, please, please – always ask your clients for feedbac, this can be done via your social media pages or via email. These are a key part of the research process for new potential customers!

As a small business you can implement a customer journey by following a similar approach to what Apple does.

Here are some steps that you can take to create a clear and effective customer journey:

  1. Identify your target audience: The first step in creating a customer journey is to identify your target audience. This will help you to understand their needs and preferences, and to create a journey that is tailored to them.
  2. Create awareness: Once you have identified your target audience, you need to create awareness of your business and its products or services. This can be done through various means such as social media, email marketing, or advertising.
  3. Make it easy for customers to research: Make it easy for your customers to research your products or services by providing them with the information they need. This can be done by creating a website or social media pages with product information, customer reviews, and FAQs.
  4. Evaluate and improve: Look at your current marketing strategy and evaluate what’s working and what’s not. Use this information to improve your customer journey and make it more effective.
  5. Make it easy for customers to purchase: Once customers have evaluated your products or services, make it easy for them to purchase by providing clear instructions and a streamlined process.
  6. Follow-up and build loyalty: After the purchase, follow up with your customers to ensure that they are satisfied and to build customer loyalty. This can be done through a follow-up email, phone call, or in-person visit.
  7. Encourage repeat purchases: Encourage repeat purchases by providing excellent customer service, and by creating a sense of loyalty and trust.
  8. Get feedback: Finally, get feedback from your customers and use it to improve your customer journey. This will help you to understand what your customers want and to make your business more successful.

The next step creating a successful customer journey is marketing to the right customer at the right time! Watch this space for more on that soon….

Preserving Your Authenticity in an AI World

Hey there, spiritual entrepreneurs!

The world we are living in is changing at lightening speed and if you, like me, like to be aware of all the changes so that you have all the information at hand, read on.

Are you ready to dive into the exciting, yet sometimes overwhelming world of AI? With technology advancing at lightning speed, it can be easy to feel like you’re losing touch with your authentic self. But fear not, my friends, because preserving authenticity in an AI (artificial intelligence) world is totally possible – and totally necessary for your spiritual business to thrive.

First things first, let’s define what we mean by “authenticity.” In a nutshell, being authentic means being true to yourself and your values. It means being genuine and transparent, rather than trying to be something or someone you’re not. And as a spiritual entrepreneur, authenticity is especially important. After all, you’re not just selling a product or service – you’re selling a piece of yourself and your spiritual journey.

So, how do we maintain authenticity in a world where AI is rapidly changing the way we interact with our customers and clients? Here are a few tips to get you started:

  1. Know your why. Before you start incorporating AI into your business, it’s crucial to have a solid understanding of why you’re doing it. Are you using AI to save time on menial tasks? To reach a wider audience? To improve customer service? Whatever your reason, make sure it aligns with your values and the overall mission of your business. If it doesn’t, it’s probably not worth pursuing. And give yourself permission to explore the realms of the unknown so that you can make an informed decision and not one based on pre-judgements.
  2. Be mindful of the language you use. When it comes to AI, there’s a lot of fancy jargon thrown around – machine learning, natural language processing, and so on. But as a spiritual entrepreneur, you don’t have to use all that technical language to communicate with your audience. In fact, it’s often better to keep it simple and speak in a way that resonates with your audience. Remember, you want to connect with people on a deeper level, not impress them with your tech knowledge.
  3. Remember it’s still OK to show your human side. One of the biggest concerns with AI is that it will replace human connection. And as a spiritual entrepreneur, you have the unique opportunity to use AI to enhance your humanness, not replace it. It’s time to share your personal story and let your audience see the person behind the business. After all, it’s often the personal touches that make a business truly authentic and memorable.
  4. Use AI to automate your business, not automate you. As a spiritual entrepreneur, you likely have a lot on your plate. And while AI can certainly help automate some of the more tedious tasks, it’s important to remember that AI shouldn’t be used to automate you. In other words, don’t let AI take over your voice or decision-making. Instead, use it to free up your time and energy so you can focus on the things that really matter.
  5. Stay connected to your community. No matter how advanced AI becomes, it will never replace the power of human connection. And as a spiritual entrepreneur, staying connected to your community is essential. Whether it’s through social media, online forums, or in-person events, make sure you’re actively engaging with your audience and building relationships. After all, it’s those connections that will keep your business authentic and thriving.

Spiritual one, it’s crucial to preserve authenticity in an AI world. By staying true to yourself and your values, being mindful of the language you use, showing your human side, using AI to automate, not automate you and staying connected to your community, you can use AI to enhance your spiritual business, not replace it. So, embrace the advancements in technology, but always remember to stay true to who you are and what you stand for. Happy authenticating!

PS – this was written using AI 😉

Prepare and then REALLY prepare!

Are you really prepared for 2022? Honestly? Are you?

Have you set your intentions for what you would like to achieve, bother personally and for your business?

I ask these questions because, I truly believe that it’s key for us all to have a sense of direction in our lives. The direction that can give us motivation to get up on a Monday morning and the drive to push through when it feels like everything is against us.

Let’s be honest, we couldn’t have prepared for the last 2 years and how our businesses have been affected. It was seemingly incomprehensible that the world would shut down, yet that’s what happened. And we weren’t prepared, how could we have been?

And now, as things begin to feel a bit more ‘normal’ again (new normal perhaps) we can look forwards with a sense of optimism and that’s exactly what I’m asking you to do.

PLAY ALONG WITH ME HERE….. There is a method to my madness!

Firstly, I invite you to create some big, crazy ass dreams for your business in particular. The bigger, more audascious the better!

Here’s some questions to help you along:

  • What’s your annual income target, pre and post expenses?
  • Where do you want to be seen / heard?
  • How many new clients will you have in 2022?
  • How many returning clients will you have in 2022?
  • What personal development will you invest in?
  • How are you going to be showing up?
  • What area of your business will you outsource?
  • Who will you bring into your business to help you grow?

Expand your energy when you think about those questions, feel into them. Let your dreams run free onto a piece of paper – write it down and put it out to the universe, speak it out loud – your voice contains a frequency which send out a little ripple of energy.

And here, unfortunately, is where most people’s intention setting ends

Go that extra mile to prepare yourself for 2022. There is more to making this happen than just writing them down. You have to be energetically connected and aligned with them for them to truly become a reality.

On reading back on your intentions, how are they making you feel? AND…..what thoughts are coming up for you?

Notice the limiting thoughts that are creeping in…’who are you to think that you can achieve all of that?’, ‘you’ve tried that before and failed’, ‘nobody listens to anything you have to say’….. these limiting thoughts and beliefs are what are truly holding you back from achieving those previously set intentions.

So, how do you transform them so that you can manifest your best 2022 year in business?

With the power of the Energy Alignment Method (EAM). With EAM, in 5 simple steps you can release a negative thought and then reprogramme your brain to thoughts and beliefs that are going to support you in manifesting your intentions for the year.

It’s more than positive thinking, it allows you to tap into the experiences that you’ve brought from the past into the present that are being held in your energy fields. Experiences that are influencing your day to day actions without you realising it, for you, it’s your normal, your reality.

I’m here to help you in letting go of all of the crap that’s been holding you back, support you in creating a plan to achieve your intentions and be your biggest cheerleader throughout. If you’d like a 30 minute chat with me about how this would look for you simply hit this button below

Understanding The Importance Of Your Chakras In Business

I guess we should start at the beginning, with the basics of what a Chakra is.

In it’s basic definition, a chakra is an energy centre and for the purpose of this blog I’ll be talking about the main 7 which are commonly talked about in the ‘energy world’, although there are many more we could talk about.

In sanskrit, the word Chakra means ‘disc’ or ‘wheel’, which helps when we are trying to visualise chakras in our energy field. Imagine they are about 3 inches in dimension and cone like in shape with the thinner ending pointing into our bodies, the wider bit of the cone acting like a funnel away from the body. The main 7 are placed along our spine as shown in the image below.

Now, what many people don’t talk about is that some of these chakras have a front and a back. The front chakras are related to a persons emotions and the rear are related to a person’s will. Each and every chakra can be open (preferable) or closed (no great!), they can also be in reversal (past traumas). If we don’t address these, we can become lethargic, angry at the world, have a strong sense of victim about us and feel disconnected to the world.

I’m under no illusion that this blog is only touching the surface of how chakras affect our every lives, that said I do believe it’s important to acknowledge and understand how they can influence our businesses.

So let’s dive in…

BASE CHAKRA – When our base chakra is open and in flow, we will feel vitalised and empowered. Key in networking as other’s will be energised just by being in our presence. Our base chakra is also responsible for guiding us away from old ideas that haven’t worked for us and supporting us in bringing our dreams into fruition.

On the contrary, if we are have a closed base chakra or one that is reversed others could perceive us as not being ‘present’. the impression we make wouldn’t be long lasting. We might even be quite sickly.

When working on the structure of your business, the money side of things or systems – ensure you are grounded and your base chakra is open and spinning in the right direction (clockwise).

SACRAL CHAKRA – A healthy sacral chakra is the source of our creativity and vitality. The seat of how we relate to our emotional experiences. Advice would be to observe any emotions you have towards your business, colleagues, partners, meetings, launches rather than acting on them. If you can master the art of observing your emotions you can manifest anything. (see side note for healthy chakra action!). An open sacral chakra is where you will find your passion, vision and mission for your business.

A blocked sacral chakra would show up as a lowered physical vitality.

Side note – our sacral chakra can be revitalised and cleansed through having orgasms

SOLAR PLEXUS – This is where our planning happens. The thinking through things and the problem solving are linked to an open solar plexus. The gut instinct we often get which can guide our thoughts, come from the solar plexus. If the solar plexus is blocked or in reversal our intuition doesn’t kick in and we rely on the emotions in the Sacral Chakra to guide us. The solar plexus is about thinking and processing information – not taking action on it.

A blocked Solar Plexus can also mean that we can be more influenced by external sources or that we feel not connected to our own source of greatness. Our Ego is based here – if a client is complaining, rude or calling you our publicly, your ego will wake up and sometimes will need checking in on. Actions taken when our ego is in charge aren’t always the most loving or positive.

Your core values are based here and if they are challenged by others you will find yourself feeling out of kilter (training on core values can be found in Revamped Training Den)

HEART CHAKRA – The front of the heart chakra is related to coming and acting from a place of love and seeing others with no judgement, key when running a soul based business. The back of this chakra is also linked to the ego will and going after what we want in the world. If the back of the heart chakra is spinning clockwise then you will see everything as positive – even those obstacles we come across as entrepreneurs – we know there’s a way to overcome them.

However if the reverse of the heart chakra is spinning anti-clockwise then the person will act and feel as is the world is against them. That everything they try simply fails.

THROAT CHAKRA – Very common amongst entrepreneurs as they are asked to communicate authentically, share their stories and whilst this is true the back of the throat chakra can be linked to many fears that are holding us back from reaching our full potential. An open and spinning clockwise throat chakra would see the person being successful and living their purpose. If this is blocked then they won’t be able to receive or take in advice or support from others.

If the back of the throat chakra is closed or in reversal then the individual may hold back from giving their best and avoids revealing their true self. They will have a fear of failure or even of not being liked.

BROW CHAKRA – Otherwise known as your 3rd eye or your sixth sense. If blocked you won’t experience the intuitive knowing or focus that many entrepreneurs have. The ability to visualise and conceptualise reality. On open brow chakra allows us to ‘see’ how the world sees us. Creative ideas are spawned here and these can be easily stiffled by this chakra being closed up (smaller chakra needing less energy flowing through it).

If you find yourself being excessively creative and not being able to implement the ideas into reality then I would invite your to check in on the back of the brow chakra – it is probably closed or in reversal (spinning in the wrong direction).

CROWN CHAKRA – Related to your spirituality and integration of your whole being. An open crown chakra (a the top of your head) will allow you to gain access to clarity of thought and direction in your business.

When you were reading through this did you find yourself thinking about yourself or even of people you know? Have you acknowledge that some (if not all) of your chakras may need some energy healing?


Say Hi To Your New Competitor In Town




Wow! What did that title bring up for you? What did you think this post would be about?

My blog posts aren’t long thought about topics, I’m normally inspired by something someone says in passing or something I’ve read.

This morning, on my dog-jog-walk (I don’t do long jogs, yet!) I noticed a local business having a bit of a touch up. Ohh that’ll look nice I thought. I turned a corner and their competitor’s premises struck me in the face – bright, spanking new, on trend, smart, the new go to place in town (village!). This got me thinking – is the freshen up of the first business as a result of the newer business launching? Are they feeling threatened? Are they fearful that they might lose business?

Reflecting on other local companies where competitors have come in with lovely, sparkly business model, enticing clients from their competitors over to spend their money with them. A couple of the original companies

So….is competition a bad thing? 

Having a competitor near you can bring up all sorts of emotions, feelings of being not good enough, feelings of not knowing enough, fears of losing clients and therefore income. If you allow these to infiltrate into your energy then it is going to being you down, it will bring your business down. This is when it becomes a negative thing – allowing yourself to live in fear, constantly judging yourself and the actions of others and essentially not ‘minding your own business’ in both senses of the phrase! Check out this quote by Henry Ford


Truth is that, if you stay in your own lane, focus on your own success and not let the actions of ANYONE, competitors or not, affect you and your business then competition isn’t a bad thing.

So…do I ignore them totally?

Nooooo! Competition is a good thing. Having someone open up a similar shop nearby to you can be such a positive thing. Firstly it means that there must be a demand for your product or service. In my village alone there are 6 haidressers / barbers within a few hundred metres of each other – add into that the mobile hairdressers – there’s enough clientele for each and everyone of them. Even the dreaded Tesco Express opening up, feared for taking away trade from other convenience stores has in fact led to increased footfall in shops nearby and the other ‘supermarket’ has had a major, long over due, refurb.

The problem is that we can get comfy in our businesses, if it ain’t broken then let’s not fix it. And it can take for a competitor to come along for us to look at ourselves and perhaps invest in some further training that we hadn’t thought about, maybe increase our prices, offer packages that we realise are long awaited or titivate our shopfront / website.

So I invite you to no longer fear competition but to embrace it, introduce yourself (leaving the ego behind) and stay in your own lane. There’s enough lanes for everyone!

Tell Your Ego To Back The F**£ Up!






That’s right, I swore.

Well kind of. But hopefully the title of this blog post will catch your attention because your own ego will be thinking ‘she’s talking about me, I must read it and prove her wrong’! Because that is what the ego is all about, self-centred, self-admiration, psyche-centred actions which make us behave and react in ways that our true self might not.

When we relate the word ego to someone, it’s normally a negative connotation. We use phrases such as ‘they are ego driven’ or ‘one day we’ll see their alter-ego’ – all ego related phrases tend to relate to the person in question having an air of arrogance about them. So, if I told you that your ego is stopping you from moving forwards in your business and your life would you take offence? I hope not.

We all have an ego. The ego is energetically placed in our solar plexus chakra, along with our identity and our personality. The solar plexus is there to guide us on our true path. So why would I suggest you tell your ego to take a walk? Well, when the ego is all out of whack it can cause you to come across as arrogant to others but it can also be THE resistance you have to making progress in your life and business.

Your ego can make you believe that you are something you aren’t – for some that is making them believe that they are the best thing since sliced bread (we all know those types!) and for others it can really bring them down. The beliefs that they are too overweight to attend an event that they really want to go to, thinking that they aren’t clever enough to put their dreams into actions, that they need make-up on before they can go onto video, that they don’t know enough to talk to people about their business, the list is endless and I KNOW you’ve thought similar at some point – we all have, me included! It’s called selling yourself short and it’s the EGO that making you do it!

Yes these are all classed as self-limiting beliefs, yes these are self-esteem issues (solar plexus related) and yes I can help you work through these blocks in our energy but what can you do for yourself?

Listen. Check in with those internal voices and question if it is your ego bringing you down, keeping you small, preventing you from moving forward in your life. Once you recognise those small, incessant thoughts you will be able to tell your ego to back the f@@k up and your true identity will be able to grow.

7 Journalling Prompts

Do you enjoy the thrill of writing in a notebook? Do written words on a screen give you a buzz? Are you a random journaller like myself or do you commit to putting pen to paper on a daily basis?

I have to be in the mood for scribbling down my thoughts, I have, however learnt that these journalling does help my brain farts form ideas, ideas that can be turned into projects, podcasts or even programmes! My mind is forever in combat mode with itself – fighting for the ideas to be set free and the sensible side fighting for some sense of calm, it’s a dizziness I’ve grown to love and appreciate. But back to journalling, or heart storming as I like to refer to it sometimes, journalling works best for me if I give myself a theme or a title to work from rather than just scribing for the sheer purpose of getting words down. With that in mind – here are 7 sentences designed to get your mind thinking about the future. You don’t need to be thinking about the how to get there, all you need to be doing right now is writing down all the thoughts that come into your mind when thinking about the topic, no censoring allowed!

  1. What is it that you actually want to create in your own life?
  2. How do you want your lifestyle to look 5 years from now?
  3. How do you want your day to day schedule to look 5 years from now?
  4. When you wake in the morning, how do you want to feel?
  5. Who are you spending your time with?
  6. What is it that you truly care about?
  7. How do you want to be remembered, what is your legacy?