Don’t Let Social Media Stress You Out


Over the last 3 years of me utilising scheduling tools to help manage my businesses, the social media landscape has changed.

Just over 3 years ago, I discovered PostPlanner – a website that not only posted to Facebook groups and pages for you but also allowed you to bulk upload tweets into Twitter and more recently, but as aspect I never used, Instagram too. More about Instagram scheduling later! PostPlanner worked awesomely, I could spend a Sunday night finding content in PostPlanner and schedule in the time for the week ahead and bingo – my time was freed up for the rest of the week! There was / is however a cost and it’s more than financial.

Facebook is a great place to run a business, afterall it’s the most popular social media platform out there, billions of us use it and a mahoosive 1.15 billion of us are daily users. But Facebook, AKA Mark Zuckerberg isn’t daft. Zucks has realised that on the back of the FB success many other apps were developed to help businesses – these scheduling apps in particular. This is why over the last 6 months or so you may have noticed a decreased ‘reach’ on your Facebook posts. You’ve been creating what you believe to be engaging posts, mixing up your content, collaborating with other businesses but you’ve still stagnated when you should have been growing.


Algorithms – they’ve changed! Don’t they always? In laymans terms, the only terms I understand, Facebook want their content to be native – that means no links to external sites. Consequently this means that scheduling apps such as Postplanner, Hootsuite and Buffer WILL STILL WORK but Facebook won’t like that you are using them and therefore your reach will be down.


This doesn’t mean you can’t plan ahead, infact I encourage you to, it really is a timesaver. But you can plan for Facebook within Facebook itself. If you run a business page on Facebook then you could do better than to download the Pages Manager app for your phone – now only does it give you insights into your ‘likers’, it’s a Facebook app and you can schedule from it to your page. And even better – IT’S FREE! I did a quick tutorial on this a couple of months ago, here’s the link for it.

Within your groups on Facebook, be it closed, secret or public you can also schedule your content from there. Again, plan ahead, schedule for a week and see how you get on.


There are a number of apps which you can use to schedule for Twitter – I recommend Hootsuite, Buffer and Tweetdeck. They are all very similar, Tweetdeck is just for Twitter however whilst the other two incorporate Instagram and Facebook too.

Instagram, which is also owned by Facebook doesn’t allow third party apps to post on it’s platform – these means that even if you use Hootsuite or PostPlanner to schedule your posts they won’t be posted without you having to manually post them on your phone at the time you dictate. You will receive a notification which will then open up Instagram for you and guide you through the steps.

My favourite Instagram scheduler is Planoly – this allows you to import a number of images and see what your newsfeed will look like before you schedule them. And again it’s FREE!


Does this clarify scheduling and algorithm changes? I know that running a business page or creating interactive groups can be challenging. I’m here to help you is you need me


Is Your Video Content Boring?

Each time I meet a client, one of the aspects of their business we will discuss is their video marketing strategy.  Occasionally, I’ll meet with someone who loves talking to the little camera hole in their phone and will happily ‘go live’ on their social media platforms. And even better they see the results of including video in their business plan.

But there are other options than ‘just going live’ to consider in your plans.

As businesses become more and more popular, it’s increasingly important to help your video content stand out from the crowd. There are few ways to do that:

BOOMERANG – an app which creates mini videos which loop around again and again creating ‘moments’ from everyday fun.  These can be uploaded everywhere!

I CAN ANIMATE – This take slighter longer to prepare but is worth the effort, even your children will enjoy this. If you make / sell a product then this is definitely for you. Taking lots of photos which then join together to make a video. Here’s a link to one my son made over summer to give you and idea

TIMELAPSE – again, using your phone to create a video which when played at full speed shows what appears to be speeded up

PORTRAIT – Often the most popular videos as people like to hear your voice and see your personality come through the screen

EVENTS / LAUNCHES – Using video to promote events your are hosting and any business launches you have coming up is a sure fire way to get more eyes on your videos

SNAPCHAT AND INSTAGRAM – One of the simplest ways to create videos for those who are quite confident enough to go live for a long time on Facebook. Download your Snapchat snaps and your individual Instagram stories and re-purposing them into a single video using a video editing app in your phone, it’s so simple! I use Videoshow

Still not convinced you should use video in your social media planning?

Did you know, for example, that 43% of people want to see more video content from marketers? Or that 51.9% of marketing professionals worldwide name video as the type of content with the best ROI?  @lkolow


Videos don’t have to be masterpieces, nor do they have to be epic in length – you’ll only bore your fans. Keep them to short, digestible, pieces of information. Relevant to you and your business.

Still struggling to imagine that you could go live, or not sure what your videos should be about – book a One-2-One session with me, you’ll be buzzing with content ideas afterwards. Promise!

*Image taken from Hubspot